There is no question that the retail industry is under-going a tremendous amount of change. Nike Dunk High femme
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nike air max 1 og męskie asics gel lyte 5 hombre negras Discount-oriented retailers stealing share away from once mighty department stores. ADIDAS ULTRA BOOST 2017 And, oh yeah, then there’s Amazon. nike air max 1 premium mujer In assessing what is driving retailers’ shifting fortunes most observers point to a single factor: the rapid growth of e-commerce. Air Jordan 18
To be sure, online shopping has, and will continue to have, a dramatic impact on virtually every aspect of retail. Cheap Nike Air Max Shoes UK One simply cannot ignore the dramatic share shift from physical stores to digital commerce, nor can we under-estimate the transformative effect of e-commerce on pricing, product availability and shopping convenience. Russell Wilson – Wisconsin Badgers Pat Sullivan – Auburn Tigers Jerseys fjallraven kanken baratas nike tn pas cher Yet a far more profound dynamic is at play, namely what some have termed “digital-first retail.” Digital-first retail is the growing tendency of consumers’ shopping journeys to be influenced by digital channels, regardless of where the ultimate transaction takes place. Asics Homme nike air max 90 homme pas cher Air Jordan 5 Donna It’s obvious that this shift helps explain the success of Amazon and other e-commerce players. Amari Cooper Alabama Jersey
But when it comes to how traditional retailers need to reinvent themselves, several factors related to this phenomenon need to be better understood and, most importantly, acted upon. Mujer Air Jordan 11 The majority of physical store sales start online. Nike Air Huarache Femme Rose Maglia Paul George
Deloitte has done a great job tracking digitally influenced sales and its most recent report indicates 56% of in-store sales involved a digital device–and this will only continue to grow. Nike Air Max Thea Femme Bleu Canotte New Orleans asics gel lyte 5 evo Moreover, quite a few major retailers, across a spectrum of categories, have publicly commented that they are experiencing 60-70% digital influence of physical stores sales. nike blazer low damskie
Adidas Superstar Schoenen Dames Digitally-influenced brick & mortar sales dwarf e-commerce.
Goedkoop Nike Air Max 2016 While e-commerce now accounts for (depending on the source) some 10% of all retail sales, both Forrester and Deloitte have estimated that web-influenced physical store sales are about 5X online sales. Kanken No.2 Baratas Fjallraven Kanken 7L
Clemson Tigers Increasingly, mobile is the gateway. Penn State Nittany Lions Nike 2017 Pas Cher We no longer go online, we live online and smartphones are the main reason. Curry Due Bambini Vancouver Grizzlies New Balance 1500 damskie As the penetration of mobile devices–and time spent on them–grows, mobile is becoming the front door to the retail store. nike dunk mid adidas gazelle donna Marcus Mariota – Oregon Ducks Adidas Baratas Digital-first now often means mobile-first. Nike Air Max BW Femme Mike Trout Baseball Jersey It may not be the predominant behavior today, but it won’t be long before it is. It’s a search driven world.
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Washington Redskins Jerseys Retailers need to position themselves to win these moments that matter (what Google calls “micro-moments.” Full disclosure: Google’s been a client of mine).